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Canada

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Steps to Selling

COMMON MISTAKES

Mistake #1: Selling for the Wrong Price

Of course, every seller wants to get the most money out of their property. However, this will not happen by pricing your property too high. A high listing price will cause buyers to lose interest before they even look at your property. On the flipside, a listing price that is too low will cause buyers to feel there is something wrong with the property, or you are hiding something. In general, your property should be priced according to its fair value, taking market conditions as well as other factors into consideration.


Mistake #2: Failing to Properly Showcase your Home

As obvious as this mistake may seem, it is still very widespread among home sellers. If you are trying to sell your home, it is imperative that you make your home as pleasant looking as possible. Failing to ensure your home is clean, presentable and welcoming will quickly turn away potential buyers.


Mistake #3: Trying to Hard Sell During a Showing

Buying a home is a very emotional experience. After all, it is likely the largest investment anyone will ever make. As a result, you should allow prospective buyers to comfortably examine your property. Trying to forcefully sell your home during a showing will take away from the pleasant home buying experience. This will surely make any potential buyers look elsewhere. The best idea is to point out any important amenities and be accessible to questions.


Mistake #4: Trying to Sell to “Window Shoppers”

Everyone who comes into your open house is not a prospective buyer. As a matter of fact, most individuals who attend your showing are not ready to buy. A good real estate agent will be able to distinguish between a “window shopper” and a real interested buyer. Trying hard to sell to the wrong people is very inefficient and time-consuming. This will result in missed opportunities to focus your attention on real interested buyers.


Mistake #5: Signing a Contract with Your Agent with No Escape.

Hopefully, you take your time to pick the right real estate agent to represent you. However, as we can relate, circumstances may change sometimes. Before signing a contract with your agent, make sure you are not bound to that realtor in any way. You should know the exact terms of the contract, so in circumstances where you want to find another agent, you can easily do so without any harsh penalties.


Mistake #6: Ineffective Marketing and Advertising

Your real estate agent should have the experience to employ the necessary marketing techniques to help sell your home. Today, the internet is the #1 method for attracting prospective buyers. When searching for an agent, make sure they have the necessary skills and resources to use the internet effectively to attract buyers. Otherwise, you will risk having your home on the market for longer than it should be.

 
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